etsy savoir faire :: black friday and cyber monday

| indie biz

etsy shop help

p.s. don’t miss the end of this post where you get to submit your weekend deals!

most of us know about black friday, but what about cyber monday?  black friday is the friday after thanksgiving when  most brick and mortar stores have their biggest sales.  cyber monday is the following monday and is when most online stores have their biggest sales.   my suggestion?  if you want to get involved- offer you deals this friday through monday.

crowded paradise

first off- make sure your online presence is updated.  if you happen to have a holiday ad, update your ads around the web as well.  your etsy banner can also help bring attention to your sales- and if you need one in a jiffy you can use a one of etsy’s pre-made ones! you can also start posting about your upcoming sales on your social networking sites.  spread the word via facebook, twitter and your blog- and maybe you won’t have to spend all day twittering on friday!

yes dear

do you even need to offer a sale?  that’s up to you.  however, this is the weekend where everyone will be out to buy!  you could offer a percentage discount, buy one get one free deals, or free shipping.  you consumers will also be using etsy’s search bar to help find them deals.

i’d rather be diving

updating your titles, tags or even your shop announcement with phrases like ‘black friday’ and ‘cyber monday’, ‘free shipping’ or ‘holiday sale’ will help you gain exposure.  here’s some advice straight from etsy:

  • Remember to tag your items with the sale tags Etsy is promoting this weekend! Read this Etsy blog post: Seller How-To: Get Involved With Black Friday and Cyber Monday Promotion to find out more.
  • If you have a mailing list, send out an email blast on the morning of Black Friday announcing the sale.
  • Purchase ad space on your favorite blogs. Either directly or through companies like Project Wonderful.
  • Use social media like Twitter, Facebook, and MySpace to get the word out.
  • Stock up on your most popular items so they can get mailed as soon as possible. That includes packaging and shipping supplies as well. That way you are ready to go!
  • Look over your listings and be critical of your photos. If you have anything that might need some revision, now is the time to do it. It’s helpful to have a friend look over your shop with a critical eye. After all, you are so close to your listings; what seems obvious to you might be confusing for a potential shopper.
  • If you don’t already sell internationally, do it now! It’s easy, and you open your shop to so many more potential sales overseas. Probably a third of my customers are international. Just pick up some customs forms or order online from USPS or your country’s postal website. These customs forms are simple to fill out and can still be used if you’re scheduling a pick up. Make sure your international shipping profiles are all set up — it is about making it as easy as possible for your customer. To calculate prices just go to and plug in the weight with a few far flung locales.
  • are we there yet

    SO! if you would like a little added exposure- please send me your deals for this weekend.  i will be posting everyone’s sales (including mine!) here on friday and would love to include yours!  all deals must be submitted by thursday night.  please include: your sale, the start and end date, and your website address.  you can submit your deals by emailing me, posting them on facebook or leaving a comment on this post.

    have fun!  love, bonnie


  • Hi Bonnie!

    Here is she sews lovely’s Black Friday/Cyber Monday weekend sale:

    When: Friday, November 27th – Monday, November 30th, 2009

    What: All eco coffee sleeves in the she sews lovely Etsy shop will be BUY 3, GET 1 FREE!


    1. Go to the she sews lovely Etsy shop (
    2. Add 3 eco coffee sleeves to your cart
    3. During the check-out process on Etsy, please provide the NAME & LINK to the eco coffee sleeve in the shop that you would like for free!
    5. Continue with the check-out process & pay as usual through Paypal.

    IMPORTANT: If one of the eco coffee sleeves you would like says “LAST ONE” in the title, please make sure that this is one of the items IN YOUR CART. I cannot guarantee that the eco coffee sleeve you mention in the notes to seller will be available, so if it has sold out before you have paid, I will contact you to pick another sleeve.


  • Great article–I’ve done a lot of these things other than get my shop items fixed in pricing-I’m on the fence as to whether I want to refund via paypal or change all my prices. I still have a few hours to think it through :) I am going to run 20% off throughout my store with a few SPECIAL deeper discounts on select items from Friday thru Monday. I hope to advertise this through my email newsletter as well.

    Happy Thanksgiving

    Jodi Ohl

    • hi jodi! great! as far as the prices go… i agree that it’s incredibly hard to change all the prices. i usually refund promptly via paypal but also give them the opportunity to ask for a custom listing with the sale price. one thing to consider is that if you don’t change your prices- you get that sale fee charged from etsy and paypal for the higher price. double whammy- ouch. if you go ahead and change all of your prices- your fee will be less. does that make sense?

      i would love to hear from others if you have a great system!
      xoxo, bonnie

  • Great points! Thanks! I’ll be giving 15% off all items in my etsy shop from NOW through Cyber Monday. Hand Dyed spinning fiber, hand dyed sock yarn and handspun yarn. :) I didn’t want to wait for black Friday, so I’m doing YAY YARN WEDNESDAY!

  • Hi Bonnie!
    I’m Jun from BeaniPet
    I would love if you would to include me in your post~ It’ll be cool^ . ^
    I’m having 10% off for some of my pillows and it’ll kick off on my friday morning which is your thursday night at 10pm ET. It’ll end at the following Thursday night 10pm ET.

    Hope to hear from you soon~
    Thanks ^ . ^


  • Hey Bonnie!

    Thanks for posting our sales – you are oh, so kind! :)

    All items in my etsy shop – – will be 10% off on “cyber Monday” only. AND, there will be an additional opportunity for all Facebook fans of oh, buckets on “cyber Monday”!

    Happy Thanksgiving!

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