November 11, 2009
when it comes to item descriptions, my story telling is admittedly something i’m not very good at. however, one way to attract and entertain your shoppers is to tell them a great story. if you have a hard time coming up with something (like i do) try to think about your design or technique. how did you make it? what inspired you? what is your process? if it’s a vintage item- where did you find it? do you know the story behind it or can you make a fun and entertaining one up about it?
it’s important to become a ‘real person’ on etsy. the more your shoppers feel like they know you, the more likely they are to buy. if it’s cold, questionable, and boring- shoppers might feel a bit apprehensive to click the purchase button. so, make it personal!
i recently ran across this great article on great story telling. seth godin says that great stories succeed because they are able to capture the imagination of large or important audiences. they should be consistent and authentic, make a promise, and be able to be trusted. great stories should give a great first impression, are subtle and should be short and sweet (especially on etsy). great stories should appeal to the senses, and not be contradictive- but rather make people feel safe, secure and like they made it to the right place!
so! point taken. i’m off to *attempt to get creative with my listing description. good luck!