February 17, 2010
we talked a while back about broadening our horizons, and today we’re going to talk about how to put all those creative thoughts into action, and luanch a new product line!
back in january of 2008, etsy published this article about launching a new line, let’s dive into it, ok? one of the easiest ways to freshen up your shop (and you routine) is by introducing a new product line. if you get tired of the same ol’ same ol’ or just have an idea that you really want to put out there, i encourage you to go for it!
maybe the easiest way to launch a new line and keep cohesion with your shop is to categorize your shop sections smartly. try to visit your shop from an outsider’s perspective, can you find what you’re looking for via the sections? if you offer candles, paintings and jewelry- it’s probably not the best idea to categorize by price. i would rather be able to look for what specific item i want like ‘candles’. if you’ve got tons of items you could break it down even further by using ‘candles – $5-$15′ and ‘candles $15-$30′, see what i mean?
if you only offer photographs, then it might be a good idea to categorize by the price, or maybe the size. it just depends on the makeup of your shop and how you think most people will prefer to browse. if you struggle viewing your own shop like a consumer, grab someone else to do it for you, or better yet, leave us a comment and we’ll give you feedback!
if you know using your sections will help consumers navigate your shop, make them standout! by using **characters**, CApItaL lEtTeRS and S P A C E S, you can really bring your customer’s attention to them.
for more on shop sections make sure to read this article on guiding buyers through sections.
introducing something new or just changing things up once in a while will keep your customers intrigued and coming back to see what’s new. you could offer a totally new concept or even old items in new colors or packages, but something new is always exciting for your consumers.
when you’re thinking of a new line, try to vary your price points. it’s nice to have a tiered system, so as to offer something for everyone’s price range. if you only offer high end items or say everything in your shop is the same price, you’ll attract more customers if you give them some price options.
for more on pricing: the art of pricing: tiered pricing
finally, make sure to spread the word when you launch something new! blogs (like me!) always love giving new lines coverage. and, if you’ve been everywhere in the blogosphere already, a new line will keep you a relevant topic for blogs to write about. just send us a note about your line and your launching date!
for more on how to approach bloggers: promote your work
so, are you itching to get started? i happen to be working on a new product line myself! i’ll share that with you on friday. ;)
what’s you advice or experience?