July 7, 2010
your about page (and profile page in your etsy shop) is usually the most visited page on your website. it’s your chance to tell your story, and give the very important first impression. it allows you to let your readers, browsers and buyers know who you are and whether or not they can trust you. it’s where many decisions will be made: do we have anything in common? will i purchase from you? continue reading? do you have anything of value for me? though it’s often hard for us to write about ourselves, it’s your chance to shine and give your horn a little toot (it deserves it!). so join me today in learning how to craft a better about page!
there’s an art to writing well and allowing people to feel comfortable in your world. making readers of your about or profile page feel important, cared about, and well educated on you and/or your business is a great starting point on building a relationship with them. often times the about or profile page is the first page i go to when i visit a new shop or blog. sometimes they’re great and sometimes they need some work. if you own a etsy shop, don’t think that people aren’t interested in or aren’t clicking on your profile. etsy sellers and buyers (and blog authors!) are very interested in you, what you do and how you do it. i’m always so sad when a sellers profile is left empty or only refers me to their website. it feels cold and uncaring, and i would much rather prefer to feel warmth and love!
so how do we write a great about page? there are some certain answers people will be looking for. who are you? what do you do? where do you do it? why do you do it? and how do you do it? crafty people are always interesting (weather you know it or not!) and we are all interested in learning about you and getting your fresh perspective on the world. if you’re a seller, make sure to include:
- what do you sell
- what’s different or special about what you do?
- a little about your personal story
- anything unique to you or your products
- share on why or how you make your items
give your browsers info about your shop and your products, then give them some personal info as well.
if you’re a blog author, first off make sure you a) have an about page and b) it’s really easy to find. make sure to include:
- what do you write about?
- who are you and where do you live?
- what do you do?
- what’s the easiest way to get in touch with you?
this is your chance to turn the first time visitor into a loyal reader. tell your story, be engaging and be friendly- did you say hello?
if you’re still having trouble coming up with what to say, try interviewing yourself, then turn your answers into your about page. it also helps to write as though you’re writing to your best friend, most loyal blog reader or most frequent buyer. write as though you’re writing to a friend, instead of the entire world and you’ll come across as friendly and approachable. last but not least, don’t forget to proof read!
ready for class participation?
if you would like us to review your profile or about page leave us a link and we’ll give you some feedback. if you would like to see mine, you can check out my about page here and one of my profile pages here. it’s not so easy to write about myself either, so feedback and criticism are always welcome!