January 12, 2011
hello lovelies! today i want to touch on a subject, and request your feedback. it seems like lately, i’ve been having to unsubscribe from several newsletters every day, none of which i actually signed up for. some are from large corporations, but many are from small independent businesses and blogs. are you being signed up for e-mails without your consent?
it doesn’t make me mad, get me upset or make me have ill feelings towards the businesses that do it, i just find it annoying. bloggers (and most peeps) spend so much time in our e-mail boxes already, that i find dealing with unnecessary e-mails is just an added time waster- and i’m trying to be efficient over here! so, is it out of ignorance that we get signed up for these letters? out of sneaky marketing schemes? or something else?
today i want to put out my dos and don’ts for newsletter sign-ups, and i would love to hear your feedback:
- have a newsletter
- make it easy to sign up for
- have a sign up visible on your website
- have a link to it in your e-mail signature
- promote it occasionally via social networking (twitter, facebook, etc) especially when you’re about to send out a new one
- take it upon yourself to sign someone up without their consent
end of story!
if you think someone would benefit from your newsletters, why don’t you let them know? send them a nice and personalized e-mail with what you are offering and why you think they might enjoy receiving your periodic updates. then let them decide if they would like to receive them or not. it’s not a question of whether businesses or bloggers (like myself) do or don’t like you/your biz, it’s just that with the volume of e-mails we get already, most of us need to be very selective in what we decide to receive in our inboxes. i would assume anyone does, right?
so share with me- am i missing something? what is your opinion? love, bonnie
p.s. if you’ve ever signed me up for something without my consent, no hard feelings! smooches :)