Posted by in indie biz

**UPDATE: psst.. this workbook, video and ebook are now included in the welcome packet when you sign up for the roost tribe!

today i am so excited to share with you a project that has been long in the works. we all know that it’s important to accurately describe the items we sell online, but did you know that it’s also important to tell a story through your product descriptions? it engages your customers, draws them in and helps them connect with both you and your product. here to help us write killer product descriptions that support our brand story is brittany campbell.

if you happen to recall the interview i did with etsy a while back on how to pitch to bloggers, you might remember that i talked a lot about how much i admired brittany campbell’s ability to write amazing product descriptions for her shop, the home ground.

i”m so happy that brittany agreed to come share with us about how to write amazing product descriptions through this engaging interview, printable and thought provoking workbook. to begin, check out the interview above (it’s about 25 minutes) to get an in depth look at why it’s important to engage with your customers, how to tell a story through your products and how to go about getting started.

video & printable: making product descriptions part of your brand story (1)

to accompany this interview, we’ve also put together a little checklist for you! just click on the image above to download the pdf. it’s the perfect size to keep at your workspace and will serve as a great reminder as you sit down to write your descriptions.

want to learn even more?

video & printable: making product descriptions part of your brand story (2)

finally, for those of you who’d like a more in depth look at this topic, i’m thrilled to be offering this 14 page interactive e-book to the roost tribe! it takes an in depth look at how to write engaging product descriptions and provides a 10 step fail-proof process to mastering the art of telling your brand story through your descriptions. with writing prompts and a place to jot down your ideas and thoughts, it’s a must have for any seller, regardless of whether it’s on etsy, big cartel or an independent website.

this e-book will be sent out this friday, october 26th to the roost tribe. you can find out more information and learn how to join here!

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5 comments

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  • I’m so excited about this, Bonnie! What an awesome resource, perfect for where I am right now. Story is so important in my artwork and I like to tell those stories in my product listings. But I feel like I need to learn how to do this in a more succinct and strategic way. Can’t wait to receive the workbook on Friday! Thank you! :)

  • Hi Sadee! I’m so happy you’re finding this helpful. I think the workbook will really help you write clear, story-telling descriptions. If you ever have any questions, just let me know!

  • Hi there, I have joined the roost tribe a few days ago, but I can’t find this ebook about writing killer product descriptions. Is there a link to it somewhere please? Thanks.

  • hi julianne! so sorry about that! just log on to this page with the roost tribe password (sent out in your welcome email) and you’ll find the e-book listed there (just click to download). feel free to e-mail me if you have any problems at all and we’ll get it figured out! xo

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