lisa jacobs from marketing creativity has recently debuted her new e-book and workbook, shop fundamentals. inside, she explains how to build a successful creative business as she shares with you her top secrets on how to become a top selling shop. if you’re ready to increase your sales and exposure, learn how to become successful and are ready to be build a shop that attracts and converts visitors into customers, then this is the e-book for you!

inside you’ll learn how to use search engine optimization, employ relevant keywords, improve your listings, get recognized, keep your customers coming back and much much more! head on over to shop fundamentals to learn how to get your shop noticed, build your customer base and get paid to be you.

lisa jacobs: site | etsy | workbook | facebook | twitter

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**UPDATE: psst.. this workbook, video and ebook are now included in the welcome packet when you sign up for the roost tribe!

today i am so excited to share with you a project that has been long in the works. we all know that it’s important to accurately describe the items we sell online, but did you know that it’s also important to tell a story through your product descriptions? it engages your customers, draws them in and helps them connect with both you and your product. here to help us write killer product descriptions that support our brand story is brittany campbell.

if you happen to recall the interview i did with etsy a while back on how to pitch to bloggers, you might remember that i talked a lot about how much i admired brittany campbell’s ability to write amazing product descriptions for her shop, the home ground.

i”m so happy that brittany agreed to come share with us about how to write amazing product descriptions through this engaging interview, printable and thought provoking workbook. to begin, check out the interview above (it’s about 25 minutes) to get an in depth look at why it’s important to engage with your customers, how to tell a story through your products and how to go about getting started.

to accompany this interview, we’ve also put together a little checklist for you! just click on the image above to download the pdf. it’s the perfect size to keep at your workspace and will serve as a great reminder as you sit down to write your descriptions.

want to learn even more?

finally, for those of you who’d like a more in depth look at this topic, i’m thrilled to be offering this 14 page interactive e-book to the roost tribe! it takes an in depth look at how to write engaging product descriptions and provides a 10 step fail-proof process to mastering the art of telling your brand story through your descriptions. with writing prompts and a place to jot down your ideas and thoughts, it’s a must have for any seller, regardless of whether it’s on etsy, big cartel or an independent website.

this e-book will be sent out this friday, october 26th to the roost tribe. you can find out more information and learn how to join here!

wrap up: {advice} {brand} {business} {descriptions} {e-book} {etsy} {handmade} {interview} {printable} {product} {selling} {story} {tell}

hello friends! i’m excited to share with you this morning a new e-book just released by one of my favorite gals, jena from miss modish! it’s called the tip-top pitch kit and it’s all about how to pitch yourself and your business to blogs. pitching yourself to blogs can be one of the easiest and most successful avenues of ‘advertising’ you can have, but also one of the scariest! well have no fear- if you’re an artist/designer/maker looking for more exposure for your online shop, and products, this kit will teach you everything you need to know about pitching yourself to blogs.

you’ll learn:

- how to choose which blogs to submit to.

- what you should say in your pitch.

- how to grab an editor’s attention.

- and what really goes on after you hit send.

sound good? it gets better! not only does it include all of what miss jena has learned over the past 6 years as a professional blogger and biz woman, but also features insight from over 25 design bloggers (hint hint, you might see someone you know!!). :)

with 61 pages, there’s a LOT of awesome advice and know-how just waiting for you to read! head on over to the tip-top pitch kit shop to snag your copy today!

wrap up: {biz} {blogger} {business} {e-book} {kit} {pitch} {promote}

good morning lovelies!  ready for my big exciting news?  i’m am so thrilled to announce that i’ll be teaching a 7 week e-course this fall!!  i’m wrapping up the weekly shop help posts and moving on to a more in depth look at growing you business in the handmade market.  my new e-course is called selling the handmade way and will cover all the basics (and more) of growing you handmade business.

 
i have wanted to teach an e-course for small indie businesses for a very long time, and i am beyond excited that the day has finally come!  you’ll feel right at home in this workbook style, hands on, personal approach to learning about selling your goods.  you’ll not only have the opportunity to learn and grow your business, but also to meet other inspirational business owners and get personal feedback and advice from me, along with a few very special expert guests.  visit the new e-course site for selling the handmade way to learn more about the class, topics we’ll cover, faq and a whole lot more!
 

visit the new e-class site here!

 
registration begins today and will end friday, september 3rd.  the class will be held on a private (password protected) blog from september 6th – october 22- just in time to get you and your business geared up for the holidays.  you’ll be accomplishing tasks, putting together an action plan and improving your business, one step at a time.  we look forward to getting to know you!

want a sneak peek? after sharing small business tips here for over a year, i’ve compiled a free e-book highlighting the best of the indie biz advice!  it gives you just a taste of what’s to come, as we’ll be discussing business topics in much greater depth during selling the handmade way, enjoy!
 

download the free e-book here!

wrap up: {business} {download} {e-book} {e-class} {free} {selling the handmade way}

hello lovelies! well i’m off on an overnight trip with my mister to savannah, georgia (yeah!!).  i’ll be online though, so i’ll be here tomorrow and happy to answer questions and keep in contact with you.  i hope you are all having a lovely week! do you remember my personal kick the door down story?  before i go, i wanted to share scoutie girl’s finished project with you!

tara has compiled everyone’s personal kick the door down stories into one incredibly inspiring ezine.  this ezine boasts 31 pages of encouraging stories written by creatives who have either kicked their indie doors down or are on their journey towards it.  click over to this scoutie girl post to get inspired and download a free copy!!

wrap up: {e-book} {ezine} {inspiration} {kick the door down} {stories}

the incredibly talented tara gentile of scoutie girl has done it again!  i finally got some free time to read her new e-book, 52 weeks of blogging your passion.  whether you’re new to blogging or a seasoned pro, this e-book is full of inspiration, ideas, and ways to fight writer’s block.  it has wonderful suggestions on how to boost your blog traffic, how to craft a mission statement and details endless tips on how to make the most of your posts.  to top it off, it features 52 inspiring prompts and ideas to help you blog your passion, all year long!

if you haven’t had time to check out 52 weeks of blogging your passion, it’s certainly worth your time.  for a very affordable $15.00, it’s a guide that you will be able to refer to time and time again, for years to come!

wrap up: {52 weeks} {blogging} {e-book} {inspiration} {passion} {scoutie girl} {writers blog}