tag: google

Posted by in indie biz

pinterest is not a source. someone, somewhere is. find them!

i don’t want to ruffle any feathers today, but i do want to discuss a topic that has a huge impact on me and my livelihood as a creative (as well as all other bloggers, artists and photographers): sourcing your images.

let’s start with the basics. some of you may or may not know that it’s absolutely (as in 100%) necessary to give sources to any and all images you use on your blog, website, facebook page, etc. without properly sourcing your images, you will lose credibility as a reliable source, damage the image’s owner’s livelihood and may open yourself up to legal action taken from the image’s owner. kapeesh?

the topic that i want to talk about today though, is the importance of finding the original source to an image and using that on your blogs and websites. lately, i’ve noticed that so many bloggers have started to link to pinterest as the source of an image, however pinterest is never a source. as my good friend jessica nichols put it: a person somewhere is the source. so i say, find them!

my philosphy is simple. if i can’t find the original source to an image, i simply won’t use it on my blog. yes, it’s frustrating. yes, it takes a lot of time to find the original source sometimes. and yes, sometimes i don’t get to use beautiful images because i can’t figure out where they came from. however, i feel that my integrity and the livelihood of the person who does own the image is more important than using it on my blog (no matter how perfect the image is!).

so just how to i go about hunting down a source? i like to use the google image search feature.

how to use google image search to find an original source.

if you follow the link to an image on pinterest (or from anywhere for that matter) and don’t end up at the original source, search for it using google’s image search. in this example, i’ll be showing you how to search for this pretty flower image from suzanne & johns wedding by the nichols (originally found on pinterest which linked it to a tumblr site).

step 1: right click on the image and select ‘copy image location’. this will copy the image url.

 

how to use google image search to find an original source. (1)

step 2: paste the image url into google and hit search. then, select ‘search by image’.

 

how to use google image search to find an original source. (2)

step 3: start opening what looks to be the most legitimate sites (tip: automatically open them each in new separate tabs by holding down the command button (control button on a pc) as you click each link). skip the links that send you to pages like pinterst, tumblr, indulgy and we heart it. go to the 2nd (or 3rd!) pages if necessary. in this example, i opened the first two links. the first one was a dud and the second one took me to this blog:

 

how to use google image search to find an original source. (3)

step 4: once you find what looks like to be a pretty legitimate source (like this pretty blog above), read the text and look for links to an even more original source (sometimes people call this ‘going down the rabbit hole’). in this case, wed loft has done a very nice job of clearly linking to the original source. following that link led me to this page:

how to use google image search to find an original source. (3)

step 5: ta da! the original source! here, elizabeth anne designs featured several original images from suzanne & john’s wedding and linked to all of the vendors at the bottom (we could possibly assume that suzanne and john submitted their photos and info to this blog to be featured). use the link to this blog post as the source on your own blog if you choose to use any of the photos for any reason. in this case, you should go a step further and link to the actual photographer (the nichols) as well (since it’s clearly listed).

clearly labeling the original sources to all the images you use on your blog/website will help build your trust within the creative community, make your readers come to you as a reliable source and help support the careers of other artists and creatives in the community. it’s a win-win-win!

thoughts? advice, tips or tricks? i’ll meet you in the comment section. xox, bonnie

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etsy savoir faire :: seo

August 26, 2009

Posted by in indie biz

etsy shop help

sailing to bluer skies

so what’s all this talk about seo? what is seo? seo stands for ‘search engine optimization’ and their are a number of things you can do to improve your website’s optimization.  in other words, improving your seo will improve a search engine’s (think google, yahoo, etc) ability to find you on the web- which in turn directly improves the chances of other people finding you and your website!  today we’re going to talk specifically about how to improve your etsy shop’s seo.

the beatles google love

most of search engine’s seo work is done through meta data which consists of three parts: the page title, meta description and meta keywords.  the page title is what shows up at the very top of any web page (at the very tippy top of this page you’ll see ‘going home to roost’ in the header bar).  the ‘page title’ format for etsy pages is: [username] on etsy – [your shop title].  a search engine gets this information from your page title.  the page title and meta description are both visible on search engine’s results page, and though the meta keywords are not visible, they are used by search engine’s to find results.

hometoroostsnapshot

i’ll use my shop as an example above: your shop title appears just below your shop banner and is your ‘page title’.  your shop announcement is your ‘meta description’ and your categories are used as your ‘meta keywords’.

googlesnapshot

see? if you do a google search for ‘home to roost + etsy’, my shop appears, with the page title and the first bits of my shop announcement (meta description) right in place.  therefore, you can change these to fit exactly what you would like searching shoppers to see about your shop- remember, first impressions always count!

which way to love

use your shop title wisely- make it short and sweet, and what you most likely think your customers will search for.  a brief ‘this is what i sell’ is usually the best title to catch potential shopper’s eyes.  to edit your shop title, go to ‘your etsy’ then ‘appearance’.

vintage wilson steampunk goggles

so, the first bit of your shop announcement is the most important.  you want to open here with your ‘hook’ (remember all of those thesis’s from school?).  you’ve got between 140 and 180 (depending on the search engine) characters to describe what you sell and hook the searching shopper into wanting to click on the link to see more.  to edit your shop’s announcement go to ‘your etsy’ then ‘appearance’.

i see london’s underpants

etsy automatically uses your shop sections as your website’s meta keywords.  so, if you make lots of home goods, it might be a better idea to section your shop with ‘pillows’ and ‘dog beds’ rather than with ‘for your cushy couch’ and ‘furry friends’- does that make sense?  people are more likely to search for simple words like pillows and dog beds.

blue pillow

you can also take seo to your individual shop items (woohoo!).  as you can see above, your item’s title stands for your ‘page title’.  the first few sentences (remember 140-180 characters) stands for your meta description, and your tags stand for you ‘meta keywords’. that’s not so bad is it?  you can edit all of your item’s details when you first list an item, or by going to ‘your etsy’ and then ‘edit’ on the items you wish to update.


magnify

here’s another great article by etsy on google pagerank tips, specifically for your shop. let me know if you have any questions, and get busy increasing your shop’s seo!!

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