tag: product

Posted by in indie biz

the simple guide to taking awesome product photos
for those of you who haven’t seen meghan newsom’s work before, i’m delighted to introduce you to it today. meghan is an incredible creative. in addition to her amazing photography work, she also writes a beautiful blog called eat.live.make and runs lacy and meg gf- a food paradise for any gluten free eater.

meghan also just recently launched a brand new shop for her fine art prints, m.newsom photography.
the simple guide to taking awesome product photos

as if that’s not enough (how does she do it all?!) i’m so excited to share that meghan has also written a very special e-book for the roost tribe. the simple guide for taking awesome product photos will give you a crash course on how to take amazing photos of your products. inside, meghan teaches us how to use light to our benefit, set up a light-filled shooting area, reach our target audiences and much much more. join the roost tribe anytime this month to get the e-book!

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Posted by in indie biz

**UPDATE: psst.. this workbook, video and ebook are now included in the welcome packet when you sign up for the roost tribe!

today i am so excited to share with you a project that has been long in the works. we all know that it’s important to accurately describe the items we sell online, but did you know that it’s also important to tell a story through your product descriptions? it engages your customers, draws them in and helps them connect with both you and your product. here to help us write killer product descriptions that support our brand story is brittany campbell.

if you happen to recall the interview i did with etsy a while back on how to pitch to bloggers, you might remember that i talked a lot about how much i admired brittany campbell’s ability to write amazing product descriptions for her shop, the home ground.

i”m so happy that brittany agreed to come share with us about how to write amazing product descriptions through this engaging interview, printable and thought provoking workbook. to begin, check out the interview above (it’s about 25 minutes) to get an in depth look at why it’s important to engage with your customers, how to tell a story through your products and how to go about getting started.

video & printable: making product descriptions part of your brand story (1)

to accompany this interview, we’ve also put together a little checklist for you! just click on the image above to download the pdf. it’s the perfect size to keep at your workspace and will serve as a great reminder as you sit down to write your descriptions.

want to learn even more?

video & printable: making product descriptions part of your brand story (2)

finally, for those of you who’d like a more in depth look at this topic, i’m thrilled to be offering this 14 page interactive e-book to the roost tribe! it takes an in depth look at how to write engaging product descriptions and provides a 10 step fail-proof process to mastering the art of telling your brand story through your descriptions. with writing prompts and a place to jot down your ideas and thoughts, it’s a must have for any seller, regardless of whether it’s on etsy, big cartel or an independent website.

this e-book will be sent out this friday, october 26th to the roost tribe. you can find out more information and learn how to join here!

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Posted by in handmade, indie biz

etsy shop help

we talked a while back about broadening our horizons, and today we’re going to talk about how to put all those creative thoughts into action, and luanch a new product line!

cow no. 2 7×8 fine art print

back in january of 2008, etsy published this article about launching a new line, let’s dive into it, ok? one of the easiest ways to freshen up your shop (and you routine) is by introducing a new product line.  if you get tired of the same ol’ same ol’ or just have an idea that you really want to put out there, i encourage you to go for it!

tea and honey 8×12 photo

maybe the easiest way to launch a new line and keep cohesion with your shop is to categorize your shop sections smartly.  try to visit your shop from an outsider’s perspective, can you find what you’re looking for via the sections?  if you offer candles, paintings and jewelry- it’s probably not the best idea to categorize by price.  i would rather be able to look for what specific item i want like ‘candles’.  if you’ve got tons of items you could break it down even further by using ‘candles – $5-$15′ and ‘candles $15-$30′, see what i mean?

barnwood frame – you are my sunshine

if you only offer photographs, then it might be a good idea to categorize by the price, or maybe the size.  it just depends on the makeup of your shop and how you think most people will prefer to browse.  if you struggle viewing your own shop like a consumer, grab someone else to do it for you, or better yet, leave us a comment and we’ll give you feedback!

retro kitchen set

if you know using your sections will help consumers navigate your shop, make them standout!  by using **characters**, CApItaL lEtTeRS and S P A C E S, you can really bring your customer’s attention to them.

for more on shop sections make sure to read this article on guiding buyers through sections.

upcycled farm organizer

introducing something new or just changing things up once in a while will keep your customers intrigued and coming back to see what’s new.  you could offer a totally new concept or even old items in new colors or packages, but something new is always exciting for your consumers.

cloverleaf dairy–antique replica porcelain milk bottles

when you’re thinking of a new line, try to vary your price points.  it’s nice to have a tiered system, so as to offer something for everyone’s price range.  if you only offer high end items or say everything in your shop is the same price, you’ll attract more customers if you give them some price options.

for more on pricing:  the art of pricing: tiered pricing

six yellow rim cups w/ saucers

finally, make sure to spread the word when you launch something new!  blogs (like me!) always love giving new lines coverage.  and, if you’ve been everywhere in the blogosphere already, a new line will keep you a relevant topic for blogs to write about. just send us a note about your line and your launching date!

for more on how to approach bloggers: promote your work

quack pillow

so, are you itching to get started? i happen to be working on a new product line myself! i’ll share that with you on friday. ;)

what’s you advice or experience?

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