tag: sales

Posted by in handmade

cyber monday sale happy cyber monday, folks! as i’m sure you’re getting bombarded with sales from every direction, here are a few more to consider! (you can never have too many sales, can you??)

- take 30% off any advertising spot or package (just e-mail me!)

- take 30% off handmade aprons and tea towels in my etsy shop, the kitchen roost.

- take 30% off handmade wool felt pillows in my (other) etsy shop, home to roost.

today only!

cyber monday sale

visit modernemotive for calendars, notepads and holiday tags reduced by 10%, 15% and 20%!

sale

visit oh, buckets and use code XMAS2011 for 20% off all in-stock items AND all in-stock buckets will be only $10!

sale

visit the dometic peacock for handmade hats and accessories and the domestic peacock photo for 20% off both stores!

sale

visit suzi’s farmhouse for 20 percent off wine crates and chalkboards!

sale

visit freshie and zero for 25% off everything plus free shipping!

holiday sale

visit the little moss house for 15% off all terrariums!

are you having a cyber monday sale that i missed? please feel free to share in the comments section, and happy shopping!

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4 comments
Posted by in handmade, indie biz


etsy shop help

hi lovelies!  today we’re going to talk about using bundling as a market strategy.  also, i thought i would kick off february love with this valentine’s themed post!  i meant to start feb, 1- but what do ya know, it’s already the 3rd!

ruby red cupcake liners

bundling means combining two or more of your products in one sale.  items that look great together or are otherwise compliments work great for this (think all inclusive).  it’s common to offer the bundle at a slightly lower price than if your customer had bought all of the pieces separately, but is not necessarily a must.

hand stamped kiss bookend

bundling can be used as a marketing strategy to attract a broader range of consumers.  if your buyers are looking for deals, convenience or advice on which items compliment each other, bundled pricing can help aid in your consumers decision.

tiny heart pins – reclaimed leather

as an etsian (or any other indieprenuer) bundling your goods and prices can offer lots of benefits.  you can save on shipping, showcase your items together and potentially sell more to each individual consumer that comes your way.

blue fabric bird – i carry your heart -

by offering complimentary items as a bundle, your consumer will feel like they are not only getting a great deal, but may also be more inclined to buy the bundle then if all of the items were listed seperately.  think packaged deals, gift ideas, and matching sets.

pencil hearts

bundling is also a great way to (somewhat) disguise the prices of the individual items.  separately, a consumer may feel like one item is overpriced, while the other item is reasonable or even too cheap, but since they’re bundled the final price may feel  ‘just right’.

sweetie pie greeting card

bundles are a great way to simplify consumer’s purchasing decisions, when many people may not be able to ‘see your vision’.  i’ve caught myself doing this, knowing that this apron really looks good with this tea towel, but assuming that the customer would see that, i haven’t decided to bundle.  after researching for this article though, i’m going to work on adding bundles to my shop!  it never occur ed to me that some buyers may not want to spend the time trying to mix and match items, so it’s really a service to them in making it easy to see what goes together.

love birds letterpress

i’m sure for many shops, it will be hard to try to read your buyer’s mind in picking out complimentary items.  so, i would only offer the bundle as an option, and keep the items listed separately as well.  this way, you’re not being pushy, just creating combinations that you feel will enrich your customer’s browsing and buying experience.

ship valentine

if you decide to offer some sort of discount for your bundle, it doesn’t take much to excite a potential consumer.  things like a total savings of 10% off, free shipping or $10 off will help them feel like they are making a good decision.  discounts of any kind will help them see why buying a bundle benefits them.

vintage red cardboard valentine

so, go have fun mixing, matching and photography all of your bundled goodies!

custom mini embroidered banner

if you’re already bundling (yay for you!) what’s been your experience?

xoxo, bonnie

resources :: the art of pricing: bundle up on your way to higher sales

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7 comments
Posted by in indie biz

etsy shop help

p.s. don’t miss the end of this post where you get to submit your weekend deals!

most of us know about black friday, but what about cyber monday?  black friday is the friday after thanksgiving when  most brick and mortar stores have their biggest sales.  cyber monday is the following monday and is when most online stores have their biggest sales.   my suggestion?  if you want to get involved- offer you deals this friday through monday.

crowded paradise

first off- make sure your online presence is updated.  if you happen to have a holiday ad, update your ads around the web as well.  your etsy banner can also help bring attention to your sales- and if you need one in a jiffy you can use a one of etsy’s pre-made ones! you can also start posting about your upcoming sales on your social networking sites.  spread the word via facebook, twitter and your blog- and maybe you won’t have to spend all day twittering on friday!

yes dear

do you even need to offer a sale?  that’s up to you.  however, this is the weekend where everyone will be out to buy!  you could offer a percentage discount, buy one get one free deals, or free shipping.  you consumers will also be using etsy’s search bar to help find them deals.

i’d rather be diving

updating your titles, tags or even your shop announcement with phrases like ‘black friday’ and ‘cyber monday’, ‘free shipping’ or ‘holiday sale’ will help you gain exposure.  here’s some advice straight from etsy:

  • Remember to tag your items with the sale tags Etsy is promoting this weekend! Read this Etsy blog post: Seller How-To: Get Involved With Black Friday and Cyber Monday Promotion to find out more.
  • If you have a mailing list, send out an email blast on the morning of Black Friday announcing the sale.
  • Purchase ad space on your favorite blogs. Either directly or through companies like Project Wonderful.
  • Use social media like Twitter, Facebook, and MySpace to get the word out.
  • Stock up on your most popular items so they can get mailed as soon as possible. That includes packaging and shipping supplies as well. That way you are ready to go!
  • Look over your listings and be critical of your photos. If you have anything that might need some revision, now is the time to do it. It’s helpful to have a friend look over your shop with a critical eye. After all, you are so close to your listings; what seems obvious to you might be confusing for a potential shopper.
  • If you don’t already sell internationally, do it now! It’s easy, and you open your shop to so many more potential sales overseas. Probably a third of my customers are international. Just pick up some customs forms or order online from USPS or your country’s postal website. These customs forms are simple to fill out and can still be used if you’re scheduling a pick up. Make sure your international shipping profiles are all set up — it is about making it as easy as possible for your customer. To calculate prices just go to USPS.com and plug in the weight with a few far flung locales.
  • are we there yet

    SO! if you would like a little added exposure- please send me your deals for this weekend.  i will be posting everyone’s sales (including mine!) here on friday and would love to include yours!  all deals must be submitted by thursday night.  please include: your sale, the start and end date, and your website address.  you can submit your deals by emailing me, posting them on facebook or leaving a comment on this post.

    have fun!  love, bonnie

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Posted by in handmade, indie biz

etsy shop help

{if you’re new to savior faire or etsy- visit our first post to learn more}

taking great photos that reflect your style and represent your product well is the key to online selling.  your customers can’t feel, smell, or wear your product, so they must rely on the quality of your images.  having simple, chic, stylistic photos can work wonders in boosting your online sales.

iloveetsy |ethanollie|

lighting :: if at all possible, use natural lighting.  flash generally won’t work for smaller items and usually gives an off-putting effect.  try setting up by a window or outside.  or, if you’re outside, shoot in the morning or afternoon as the noon sun is a bit harsh for photos.

|almeda pottery|

background :: this is where you can really style your photos and brand yourself.  however, you want to keep your backgrounds as simple as possible.  no one wants to see your cat or that 50’s mixer in the background.

work to create an overall theme for your shop.  use the same or similar elements in all of your shots and your shop will have a nice, inviting, cohesive look.  generally, a lighter background works nice and puts your product in the spotlight.  this ‘how to style your photos‘ article gives great advice and how-to’s on styling.

|maries vintage|

what works :: take as many photos as you can, from as many angles as you can.  play with light and see what works best.  your buyer will want to see the front, back, and sides, along with some detail of you work.  you can always crop in and edit later, but you want to know that you have plenty to choose from later on.

one of my favorite photo editing tools is picnik.com.  if you don’t have fancy editing software like photoshop, picnik allows you to edit all of your photos- for free!

|sarah seven|

the shakes :: try to use a tripod, if you have one, to reduce camera shake.  blurry photos never make you say- i have to have that.  if you don’t have a tripod- get creative!  steady it on a table or the back of a couch.  even leaning on something to help stabilize will help reduce camera shake.

|french logic|

get creative :: get creative and a bit editorial.  take from interesting angles and play with cropping.  using a more editorial pic as your first item’s picture on etsy might grab attention and make your browsers click out of curiosity.  you don’t necessarily want to give it all away up front, right?

|efia fair|

do you have any tips on taking great photos? please share!

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