tag: selling

Posted by in indie biz

**UPDATE: psst.. this workbook, video and ebook are now included in the welcome packet when you sign up for the roost tribe!

today i am so excited to share with you a project that has been long in the works. we all know that it’s important to accurately describe the items we sell online, but did you know that it’s also important to tell a story through your product descriptions? it engages your customers, draws them in and helps them connect with both you and your product. here to help us write killer product descriptions that support our brand story is brittany campbell.

if you happen to recall the interview i did with etsy a while back on how to pitch to bloggers, you might remember that i talked a lot about how much i admired brittany campbell’s ability to write amazing product descriptions for her shop, the home ground.

i”m so happy that brittany agreed to come share with us about how to write amazing product descriptions through this engaging interview, printable and thought provoking workbook. to begin, check out the interview above (it’s about 25 minutes) to get an in depth look at why it’s important to engage with your customers, how to tell a story through your products and how to go about getting started.

video & printable: making product descriptions part of your brand story (1)

to accompany this interview, we’ve also put together a little checklist for you! just click on the image above to download the pdf. it’s the perfect size to keep at your workspace and will serve as a great reminder as you sit down to write your descriptions.

want to learn even more?

video & printable: making product descriptions part of your brand story (2)

finally, for those of you who’d like a more in depth look at this topic, i’m thrilled to be offering this 14 page interactive e-book to the roost tribe! it takes an in depth look at how to write engaging product descriptions and provides a 10 step fail-proof process to mastering the art of telling your brand story through your descriptions. with writing prompts and a place to jot down your ideas and thoughts, it’s a must have for any seller, regardless of whether it’s on etsy, big cartel or an independent website.

this e-book will be sent out this friday, october 26th to the roost tribe. you can find out more information and learn how to join here!

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Posted by in indie biz

¬†hello, lovelies! just in case you missed my online lab yesterday with etsy, you can view it right here! you can also read this article over on etsy that i wrote on how to pitch to bloggers. i hope that it’s helpful and encourages you to catapult yourself into the blogosphere. we’re ready and waiting for you! the topic is on how to pitch to bloggers and we cover lots of details on how to go about it. please feel free to ask any questions you might have in the comments section, i’ll meet you there!

pssst. there’s a little surprise at the end of the video! :)

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etsy’s holiday boot camp

October 6, 2011

Posted by in indie biz

etsy's holiday boot camp

the holiday’s are just around the corner and whether we’re ready for them or not, it’s time to get our etsy shop’s in tip top shape!! seem a little daunting? don’t fret- here to help is etsy’s very own holiday boot camp!

etsy’s holiday boot camp just started and along with weekly tips, supporting blog posts, newsletters and forum threads, this year’s boot camp also includes free workshops, online labs, a focused advent calendar and tips from expert small biz owners. ready to get started?

all you need to do is sign up for etsy’s success newsletter, and you’ll soon start to receive all of your instructions week by week for this year’s holiday boot camp. with more materials than ever to help get your shop prepped for the holidays, you’re sure to have the best selling season ever!

etsy's holiday boot camp

print these milestone stickers on label paper and stick them onto your calendar!

as you follow the plan, you’ll receive budget worksheets, the chance to share your goals with other etsy members, print helpful to-do lists and even plan your holiday product offerings on paper. with tips and advice on everything from photos to product pricing, they’ve got your shop covered from head to toe.

after you sign up for etsy’s success newsletter, weekly boot camp instructions and materials will be sent out every thursday (that’s today!). here are the first two weeks just in case you missed them!

boot camp instructions – week 1
boot camp instructions – week 2

and psssst.. once you receive today’s boot camp instructions, you might recognize someone in etsy’s guide to photos! wink wink..

sign up for etsy’s success newsletter to start receiving weekly instructions and free downloads to help get your etsy shop in gear for the holidays. just in case you missed them, you can view week 1 and week 2 here.

 

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