tag: tell

Posted by in indie biz

**UPDATE: psst.. this workbook, video and ebook are now included in the welcome packet when you sign up for the roost tribe!

today i am so excited to share with you a project that has been long in the works. we all know that it’s important to accurately describe the items we sell online, but did you know that it’s also important to tell a story through your product descriptions? it engages your customers, draws them in and helps them connect with both you and your product. here to help us write killer product descriptions that support our brand story is brittany campbell.

if you happen to recall the interview i did with etsy a while back on how to pitch to bloggers, you might remember that i talked a lot about how much i admired brittany campbell’s ability to write amazing product descriptions for her shop, the home ground.

i”m so happy that brittany agreed to come share with us about how to write amazing product descriptions through this engaging interview, printable and thought provoking workbook. to begin, check out the interview above (it’s about 25 minutes) to get an in depth look at why it’s important to engage with your customers, how to tell a story through your products and how to go about getting started.

video & printable: making product descriptions part of your brand story (1)

to accompany this interview, we’ve also put together a little checklist for you! just click on the image above to download the pdf. it’s the perfect size to keep at your workspace and will serve as a great reminder as you sit down to write your descriptions.

want to learn even more?

video & printable: making product descriptions part of your brand story (2)

finally, for those of you who’d like a more in depth look at this topic, i’m thrilled to be offering this 14 page interactive e-book to the roost tribe! it takes an in depth look at how to write engaging product descriptions and provides a 10 step fail-proof process to mastering the art of telling your brand story through your descriptions. with writing prompts and a place to jot down your ideas and thoughts, it’s a must have for any seller, regardless of whether it’s on etsy, big cartel or an independent website.

this e-book will be sent out this friday, october 26th to the roost tribe. you can find out more information and learn how to join here!

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Posted by in handmade, lifestyle

things i'm afraid to tell you

well, here goes…

to start, i fell in love with this movement when i first heard about it on creature comforts. started by jess constable and kicked off by the lovely ez, i was eager to share my part.

to be honest, it’s something i’ve thought about for a long time. the idea is that most bloggers don’t share the ugly, nitty gritty side of things, but rather focus on the more lovely side of life. and, why not? the sole purpose of many blogs is to inspire! however, the issue that arises is that sometimes posting such constant and beautiful content may leave the reader feeling defeated, rather than inspired. is that ever true for you? i know it is for me.

many times i’ll get comments about people being jealous or envious over something i’ve written about. i know that it’s really a nice thing to say, but it’s just never settled well with me. it makes me feel almost guilty that something i post would make someone feel envious, because the feeling i hope to invoke is inspiration, not jealousy. i’ve even toyed with the idea of doing a point and shoot post dedicated to the ugly side of things. :)

the point is, i do live a beautiful life. but, it’s because i choose to see the beauty in the little things, and not focus on the not-so-pretty stuff. i believe anyone can do that! i choose to be inspired by the weather, the flowers, the birds and the bees. but if i were to focus on the less than beautiful stuff i would share with you my laundry, the dog hair underneath my sofa, my toenails that need to be painted and the piles of dirt that always seem to appear on my windows.

we don’t have much money. in fact, we struggle constantly just to pay the bills. that’s why i have to be inspired by the less expensive things in life. our heater usually doesn’t work and most days i have to heap on clothing just to keep warm. toaster is smelly and i swear needs a bath more frequently than any other dog i’ve met.

now that that’s out of the way, here’s what i’m really afraid to tell you:

– i’m overwhelmed. sometimes i feel like i just can’t keep up. everytime i browse the web i see bigger and better blogs and artists doing bigger and better things. sometimes i just have to shut it all off and focus on one task at a time, but i still lose sleep over it.

– sometimes i wonder if you read what i write. if it matters and if it’s interesting. or even if you like me or want to genuinely invest in me as the person behind going home to roost.

– i’m confused on my next step. i’m trying to get a new business going and don’t know what to do next. i feel like i’m staring at a blank piece of paper and can’t put my pencil to it and start drawing. sigh.

- i miss my family. deeply.

– i worry if i ever offend you. i go back and forth on whether or not to share my more personal feelings, especially when it comes to my belief in and love for Jesus Christ.

– i don’t have the best grammer, and i don’t really care.

– sometimes i debate on the direction for going home to roost. what’s the perfect mix of personal, helpful information, handmade goods and freebies? i get weary of posting about products, because i think we already live in a ‘more more more’ world. i want to help fill you up from the inside out, without the need for material possessions.

– and, i love you. sometimes i don’t know if i tell you enough or if it comes across to you as deeply as it is felt within me. i don’t know most of you, but i feel connected to you in a beautiful way. you are what makes this possible and i love writing to you every day. in fact, i’d like to hear from you much more often.

whew! that felt so good, i may have to make it a regular column. it was also hard to write. i don’t want to come off as ungrateful, because i am quite the opposite. i am incredibly blessed by you and honored that you would visit my world.

love and light to each of you! xoxo, bonnie

need to get a few things off your chest? we would all love for you to participate! visit this post to see everyone who has participated thus far and be sure to share your story with us here in the comments sections. i would truly love to read it.

**update! since writing this, i’ve posted a little appreciation post. i am so thankful for all your sweet comments!**

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