November 25, 2009
p.s. don’t miss the end of this post where you get to submit your weekend deals!
most of us know about black friday, but what about cyber monday? black friday is the friday after thanksgiving when most brick and mortar stores have their biggest sales. cyber monday is the following monday and is when most online stores have their biggest sales. my suggestion? if you want to get involved- offer you deals this friday through monday.
first off- make sure your online presence is updated. if you happen to have a holiday ad, update your ads around the web as well. your etsy banner can also help bring attention to your sales- and if you need one in a jiffy you can use a one of etsy’s pre-made ones! you can also start posting about your upcoming sales on your social networking sites. spread the word via facebook, twitter and your blog- and maybe you won’t have to spend all day twittering on friday!
do you even need to offer a sale? that’s up to you. however, this is the weekend where everyone will be out to buy! you could offer a percentage discount, buy one get one free deals, or free shipping. you consumers will also be using etsy’s search bar to help find them deals.
updating your titles, tags or even your shop announcement with phrases like ‘black friday’ and ‘cyber monday’, ‘free shipping’ or ‘holiday sale’ will help you gain exposure. here’s some advice straight from etsy:
- Remember to tag your items with the sale tags Etsy is promoting this weekend! Read this Etsy blog post: Seller How-To: Get Involved With Black Friday and Cyber Monday Promotion to find out more.
- If you have a mailing list, send out an email blast on the morning of Black Friday announcing the sale.
- Purchase ad space on your favorite blogs. Either directly or through companies like Project Wonderful.
- Use social media like Twitter, Facebook, and MySpace to get the word out.
- Stock up on your most popular items so they can get mailed as soon as possible. That includes packaging and shipping supplies as well. That way you are ready to go!
- Look over your listings and be critical of your photos. If you have anything that might need some revision, now is the time to do it. It’s helpful to have a friend look over your shop with a critical eye. After all, you are so close to your listings; what seems obvious to you might be confusing for a potential shopper.
- If you don’t already sell internationally, do it now! It’s easy, and you open your shop to so many more potential sales overseas. Probably a third of my customers are international. Just pick up some customs forms or order online from USPS or your country’s postal website. These customs forms are simple to fill out and can still be used if you’re scheduling a pick up. Make sure your international shipping profiles are all set up — it is about making it as easy as possible for your customer. To calculate prices just go to USPS.com and plug in the weight with a few far flung locales.
SO! if you would like a little added exposure- please send me your deals for this weekend. i will be posting everyone’s sales (including mine!) here on friday and would love to include yours! all deals must be submitted by thursday night. please include: your sale, the start and end date, and your website address. you can submit your deals by emailing me, posting them on facebook or leaving a comment on this post.
have fun! love, bonnie